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2023 Volume School Photography Boot Camp

Want to start or grow a school photography, sports photography, yearbook or preschool picture company? Do you want a full training program that covers all aspects of this industry so your business is prepared?

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Look no further! This training is FREE for SPOA members (even new members!) who are attending SPOA's annual conference in July.

  • Understanding the programs

  • How to sell to schools

  • How to sell your style

  • How to deliver what you promise

  • How to sell what you do, not what they were used too

  • How to find new leads

  • How to have the school you just signed recommend you without even having a single picture day yet

March - virtual - 4 hours

  • Getting started

  • Sole Prop, LLC, S-Corp, C-Corp

  • Insurance coverages and recommendations

  • Legal - dealing with schools and districts

  • HR - Hiring practices (W2's or 1099's)

  • HR docs needed

  • Payroll

  • Taxes

  • State filings

  • Setting up - Social media

  • Setting up - Website

  • SEO

  • Marketing - Print

  • Marketing - Social media

April - virtual - 4 hours
May - virtual - 4 hours

  • Choosing the right lab - Lab demos and presentations

  • Choosing the right production software and shopping carts - Presentations by software providers

  • Choosing the right yearbook partner - Demos from yearbook providers

  • Choosing the right auxiliary business partners

  • Review of classes at In-Person Boot Camp

  • Questions - Panel

  • Preparing for fall season

  • Planning for success

  • Camera selection for volume

  • Equipment needs

  • Green Screen or traditional

  • Lighting Diagrams

  • Scheduling - Company

  • Schedules for a school

  • How to collect data

June - virtual - 4 hours

In the months of September, October and November, we will host panels with board members and other SPOA members and business partners for an hour to answer any questions, help solve problems and give advice on situational issues. Our goal is simply to make you successful and to help the industry (schools) have another successful and safe option for when they are looking for qualified school, sports and preschool photographers or a yearbook option.

September, October, November - virtual
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July 10th - Monday - 1-5pm

  • Meet & Greet

  • Live Picture Day

  • Posing for success on U/C

  • Posing for success on Sports

  • Posing for success on Preschool

  • Lighting

  • Equipment

  • Business Partners and Exhibit Hall meetings​

July - in-person training
Greenville, SC, at SPOA's International Conference on School Photography & Yearbooks

July 11th - Tuesday - 9am-3pm

  • How to run an effective picture day

  • Managing school touches for success

  • CRMs

  • Back office best practices

  • How to mitigate phone calls - letters and communication like Amazon

  • When to hire

  • Scaling from 12-30 schools or from 31-50 schools

  • How to compensate photographers

  • How to compensate a part-time or full-time sales person

  • How to rebook 100% of your business for next year

  • How to make sure everything you promised is delivered

There is no cost for this training other than joining SPOA as a company member at whatever school size you are and purchasing a member ticket to our annual conference before March 1st (plus any travel cost incurred by the conference).

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All interested parties should:
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