There's more interest in the volume photography business now than ever before. If you are starting or trying to grow a volume photography business, SPOA is organizing just the program for you!
Monthly virtual sessions start in March, followed by two in-person sessions at SPOA's International Conference for School Photography & Yearbooks in July, this boot camp aims to prepare you for everything you need to grow in this industry. The BootCamp is free for any SPOA member attending SPOA's annual conference. Register at this link.
The education program is:
March (virtual) - Four hours
Understanding the programs
How to sell to schools
How to sell your style
How to deliver what you promise
How to sell what you do, not what they were used too
How to find new leads
How to have the school you just signed recommend you without even having a single picture day yet
April (virtual) - Four hours
Getting started
Sole Prop, LLC, S-Corp, C-Corp
Insurance coverages and recommendations
Legal - dealing with schools and districts
HR - Hiring practices (W2's or 1099's)
HR docs needed
Payroll
Taxes
State filings
Setting up - Social media
Setting up - Website
SEO
Marketing - Print
Marketing - Social media
May (virtual) - Four hours
Choosing the right lab - Lab demos and presentations
Choosing the right production software and shopping carts - Presentations by software providers
Choosing the right yearbook partner - Demos from yearbook providers
Choosing the right auxiliary business partners
June (virtual) - Four hours
Review of classes at In-Person Boot Camp
Questions - Panel
Preparing for fall season
Planning for success
Camera selection for volume
Equipment needs
Green Screen or traditional
Lighting Diagrams
Scheduling - Company
Schedules for a school
How to collect data
July - in-person training
Greenville, SC, at SPOA's International Conference on School Photography & Yearbooks
July 10th - Monday - 1-5 p.m.
Meet & Greet
Live Picture Day
Posing for success on U/C
Posing for success on Sports
Posing for success on Preschool
Lighting
Equipment
Business Partners and Exhibit Hall meetings
July 11th - Tuesday - 9 a.m. - 3 p.m.
How to run an effective picture day
Managing school touches for success
CRMs
Back office best practices
How to mitigate phone calls - letters and communication like Amazon
When to hire
Scaling from 12-30 schools or from 31-50 schools
How to compensate photographers
How to compensate a part-time or full-time salesperson
How to rebook 100% of your business for next year
How to make sure everything you promised is delivered
Register at this link.
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